Connected Car Markets Overview 2016: USA vs Europe

The market for connected cars covers manufacturing and sale of hardware for connected vehicles and development of software solutions for in-vehicle infotainment (IVI) systems, real-time navigation, driverless technology, etc.

A car is considered "connected" or "smart" if it was originally designed to have direct connection to the Internet and, thus, interact with other vehicles, smartphones, wearable gadgets and the environment.

While global connected car markets are evolving at a rapid pace with innovative developments coming from the leading automotive brands, they differ from country to country in terms of consumer spending, generated revenue, penetration, etc.

I've retrieved connected car market data from the recent Statista report and put them together to see how the market in the United States is different from that in the UK, Norway and Germany.

From a global comparison perspective the United States generates most revenue from connected cars so far (see below).

Country Revenue 2016,
Expected annual growth rate
(CAGR 2016-2020)
Expected market volume
in 2020
Largest segment
United States 8,315 mln 27.3% 21,845 mln 4.2% 11.7% "Safety & Driving Assistance" with a market volume of $4,545.7 mln in 2016
UK 2,069 mln 35.3% 6,951 mln 3.34% 15.8% "Safety & Driving Assistance" with a market volume of $1,257.7 mln in 2016
Germany 3,133 mln 27% 8,173 mln 4,29% 17,7% "Safety & Driving Assistance" with a market volume of $1,744 mln in 2016
Norway 155.0 mln 29.3% 433.5 mln 3.34% 13.65% "Safety & Driving Assistance" with a market volume of $87.3 mln in 2016

Contrary to popular belief that in-vehicle infotainment (IVI) is the largest segment within the connected car market, Statista data shows that smart car manufacturers are most concerned with driving safety and navigation assistance.

Do you have a connected car application project idea and need professional assistance with specification, PoC, prototyping and software development?

Don't forget to check out "Different Ways of Building Apps for Connected Cars".

Vik is our Brand Journalist and Head of Online Marketing / PR with 11+ years of international experience in IT B2B. He's also a guest blog contributor to business2community, SitePoint, Journal of mHealth, Wearable Valley and other e-zines.

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