Big Data Opportunities For The Connected Car

There are now more than 152 million cars out on the road with the ability to call home and share data with their manufacturers and service providers. The connected car will soon have the capability and infrastructure to transfer more than a Terabyte per hour while in operation. The fantastic scope of connected cars and the Big Data analytics that support them will change the driving experience for everyone in the next few years.

Big Data Benefits for Connected Cars And Trucks

With so many millions of connected cars, the volume of data to transfer and analyze at any given time is truly staggering. Streaming analytics brings the application and event stream processing to the data, reducing the burden of digital traffic on the network.

Big Data for connected cars helps the dealerships and automakers, as well as customers. Dealerships can learn to provide the right service and promotion right at times consumers are likely to be receptive, increasing the effectiveness of sales operations.

Freight hauling trucks, passenger cars, and buses are most productive when they use the most efficient routes. Connected location-based information services can help to schedule routing and account for hazards and obstructions like construction projects.

Streamlining Service and Support With Diagnostics

Streaming analytics gather data and apply structure to it, spot trends, and create predictive models that manage the vehicle’s resources in real-time. By only transmitting the result, the application gets the job done with less load on the network and more quickly too.

The connected car will enable dealerships to predict faults, practice lean scheduling for maintenance by conducting diagnoses on the road. The ability to monitor fleets of cars and trucks on the road will benefit most; companies reduce repair time, parts inventories, and improve reliability. The result is reduced operation costs for the operators and lower warranty costs to the manufacturers.

Increasing Quality And Reliability

By looking into the activity and condition of vehicles, once they are on the road, automakers can improve the reliability and quality of the experience for users. The automotive industry has evolved by competition based on the ability of the leading companies to deliver the best equipment quality and reliability.

Commercial truck fleets gain advantages from Big Data analytics especially because of the high costs of operation in competitive markets. Predictive maintenance and on-road diagnosis keep vehicles out of the maintenance yard, on the road and on time for critical deliveries.

Affinity Through Enhanced Customer Experience

On the consumer side, dealerships and automakers can use the patterns within the data to provide more enjoyable experiences for vehicle users. Big Data technology and streaming analytics help carmakers create targeted experiences and more compelling value propositions that relate directly to each customer.

Connected cars give automotive brands the opportunity to build relationships that span the lifecycle with their clients. From the start, manufacturers can provide tailored financing based on analytics. When issues arise after the sale, car companies can set call center procedures and goodwill offerings tailored to each customer.

Service departments will notify vehicle owners of predicted faults and schedule repairs before the car breaks down. Companies and dealers can base services and messaging on each customer right to the point of predicting when they are thinking about their next car purchase.

Experiencing a Better Ride And Engaging With Infotainment

For consumers who buy connected cars, the ride ahead appears to be a pleasant one. Connected cars will be able to learn personal comfort settings and adjust them based on situational cues. If users have preferences for the audio channels that change throughout the day, their car will be able to make adjustments automatically. In such a system, temperature controls will always stay within the best range for alert driving.

Options for delivering content could turn cars into the ultimate mobile device. The in-car systems for consumers will deliver content whether it is the driver’s choice of music and news or recommendations for movies to download for the children in the back seats. Intelligent messaging can provide traffic updates and alerts while live content transfer will switch delivery from car to mobile device once the driver and passengers hop out at the journey’s end.


Check out how we helped the University of Michigan Transportation Research Institute build a connected car solution based on OBD-II data.


The Final Word Must Be Safety

Safety is perhaps the most important issue that connected cars can bring to the roads. Navigational analytics will help to keep passengers comfortable and safe while guiding the driver around delays on the route. Features that anticipate faults and hazards will increase safety directly. Indirectly, the improvements will reduce the number of claims which will help to lower insurance premiums for consumers who drive suitably connected vehicles.

Connected cars, trucks and fleet vehicles will add value to travel and commerce by creating a better experience and reduced operating costs. Big Data analytics mean less time off the road, faster repairs, more reliability, and better safety for road users, as more connected cars hit the road in the coming years, riding with Big Data analytics will change the experience for everyone.

Are you looking to build from scratch / deploy a Big Data solution for the Connected Vehicle?
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Geoffrey has developed a niche in writing that is a great fit to the needs of the modern marketing department. Since leaving conventional employment in 2012 to become self-employed as a writer he has developed a strong base of knowledge and contacts that he has now rallied into a writing team that delivers high quality writing that resonates with readers. Feel free to contact Geoffrey directly in LinkedIn!

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